Shikha SaxenaDec 10 · 4 min readFirst Impression

Providing a brand to a business is important to make a recognizable name in market space either online or physical. Graphics play a major role to reach to audience in a visually pleasing way and with an, on point, lasting impression. Branding your business through perfect graphics becomes more important then. Business logos, business cards, social media designs and images, website design and marketing material designs and so on with correct color combinations, perfectly placed, rich content, play major role to make business stand out and accompanying audience bandwagon!

Logo Design

Some brands are immediately recognized by the logo from a distance or even from corner of the eye or vague glimpse. Thanks to the power of logo!

A lot can be said about the company, its core values and belief through design of a logo. Logo may be a mix of description and be catchy at the same time!

Website Design

Same is true for company websites. A beautifully designed website with simple features engage more traffic than plain one. Attractive colors and designs draw attention more than poorly designed websites.

Well planned website designs convey a positive message about brand being professional and powerful.

Email Design

People always retain visually pleasant design elements, images and graphics in their minds for longer period than the actual content. People cherish the reading experience and images and design and retain the reading resource in mind for longer period of time.

Would like to thank Medium publications, newsletters, writers, editors and Medium Staff for one such pleasant reading experience throughout the year 2021. Looking forward with Best Wishes, for yet another upcoming wonderful year 2022.

@Datadriveninvestor Thanks! @Codex Thanks! @towardsdatascience.com Thanks! @The Startup Thanks!

Some like a email newsletter in their inbox to keep flowing as they love the graphics in it! @DBCX! Yaay! Comics! Thanks for posting!

Keep company’s brand colors well matched with newsletters and other marketing materials and documents to create awareness about your brand and stand out!

Social Media Design

Social media page design and cover page designs and attached images also play a critical role in driving audience traffic and making a noise in digital market.

Carefully crafted images and designs of Facebook page, Instagram, posts with small and simple and powerful message is the winner always.

Thanks to @Medium for awesome platform.

LinkedIn and Twitter header designs can not be overlooked too. Properly crafted header designs make impact.

Creative and catchy content with impressive graphics stand in crowd well and also bag acclamations!

Company Utility Item Design

Company notepads, writing materials, posters and templates should also be properly printed with company logos and brand colors to increase awareness about brand and remain in memory of the users all the time.

Graphics should be simple, attractive, visually pleasing and above all memorable to linger in minds longer!

I, personally appreciate, the appealing images attached to rich content and well crafted impressive titles and weigh them higher and think the same is true for any other fellow reader!

All these above mentioned marketing activities if coupled with awesome graphics and images will impart a branding to your business or craft and you will stand out as winner!

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• Graphics
• Graphic Design
• Design
• Web Design
• Logo Design

WRITTEN BY

Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing. http://www.shikhasaxena.com and https://www.dnabox.co/

Bootcamp

A living collection of resources and case studies for designers starting in Design, UX, and UI. Bootcamp is a new product design publication from the team behind the UX Collective (http://uxdesign.cc). To submit your story: bootcamp@uxdesign.cc